Bob Haro Celebrates 30 Years of BMX with IKONIX Limited Edition Freestyle Bike
Cardiff-by-the-Sea, CA, (March 30, 2012) – Bob Haro, known as the “Father of Freestyle”, is
paying tribute to the sport he pioneered with his new IKONIX limited edition 30th Anniversary
BMX Freestyle bike. Drawing on a legacy of design and performance, these bikes will be the
ultimate tribute to thirty years of BMX freestyle innovation and style with only 540 premium-crafted
bikes being produced for release in summer 2012.

To learn more visit  BHIKONIX or FACEBOOK BHIKONIX

“2012 marks three decades since I created the first bike for freestyle riding. I’m still a BMXer at
heart, so I am proud and amazed by where other riders have taken it over the years,” said Bob
Haro. “From the days of Eddie Fiola and Mat Hoffman to current phenoms like Dennis Enarson
and Nigel Sylvester, what an incredible experience to see what was once considered a rogue
sport when I was a kid now be embraced as a legitimate and exhilarating sport by the X Games,
Dew Tour, and millions of riders and fans around the world.”

Since his early days in BMX, Bob Haro has been naturally drawn to the action sports lifestyle as a
rider, designer, and artist. Whether leading the first freestyle brand or as a stunt rider in the now
infamous BMX chase scene in Steven Spielberg’s production of E.T. the Extra-Terrestrial, Bob
has inspired millions to ride everyday and explore the next level of possible. As an artist and
designer, Bob’s influence is still seen with such work as collaborations with Nike to design the
uniforms for the US Olympic BMX racing teams, and his artwork featured in various projects and
exhibitions.